MY WORKING MINDSET IN
MY WORKING MINDSET IN
R G B
REDEFINE
I aim to leave a product in better shape than I found it, designing with an understanding of where I can bring the most value to a SaaS product strategy.
I alleviate customer pain points by collating insights, presenting them to a stakeholder council and collaboratively transforming them into actionable solutions.
GENERATE
I enjoy experimenting with what I call “Z index stacking” & “Microgravities” to explore a product’s Design Language, treating light and density as sculpting mediums.
I thrive on creating new, distinguishable aesthetics that contextually complement content, brand, and UX principles—a process I call “seeing Zen” in the flow and form of content.
BELIEF
A design problem is a moving target, constantly evolving. As product people, we need to learn, adapt, and iterate quickly.
Overly detailed design processes can become impeding, like an inflexible cage that blocks curiosity, learning, innovation, and new ideas.
BIO
BIO
Summarised stack of my working career.
Summarised stack of my working career.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
1️⃣ Led design strategy for a travel loyalty programme, aligning business growth objectives with customer experience outcomes. 2️⃣ Modernised customer management systems, streamlining flows to support efficiency and scalability. 3️⃣ Contributed to a surge in adoption, positioning the programme to attract new travel companies across regional markets.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
1️⃣ Directed design for a machine learning platform that powered predictive energy services, ensuring AI-driven insights translated into measurable customer and business value. 2️⃣ Established a scalable design token system with engineering leaders, cutting component update costs and accelerating delivery across squads. 3️⃣ Facilitated product discovery workshops and coached Product Owners, improving the quality of customer feedback by 50–60% and directly influencing the roadmap. 4️⃣ Provided executive-level reports on AI adoption and customer insights, shaping strategic decisions at leadership and board level. 5️⃣ Partnered with engineering teams (React, Java, Spring, LLMs) to embed ML-powered services into SaaS products at scale.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
1️⃣ Spearheaded big data-driven design improvements that reduced developer onboarding by 2–6 hours and boosted re-engagement by ~40%. 2️⃣ Partnered with senior Product and Engineering leadership to prioritise ML-powered monitoring and analytics features aligned to business goals. 3️⃣ Directed cross-regional collaboration between UK and Hungarian teams, ensuring a consistent product vision and faster delivery. 4️⃣ Led product discovery and user validation, embedding AI-based insights into roadmap planning.
&US · UX Designer · Jan 2020 · Mar 2020
1️⃣ Worked with a leading pharmaceutical company to design and deliver a progress reporting system that enhanced business visibility and cross-team alignment. 2️⃣ Designed wireframes and user flows to clearly communicate system requirements. 3️⃣ Translated complex business needs into actionable design specifications for agile sprints. 4️⃣ Collaborated with stakeholders to refine reporting workflows and ensure usability priorities were met.
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
1️⃣ Developed a UX framework to support a pharmaceutical company’s vision for their website and business content-sharing platform. 2️⃣ Designed high-level structures to guide future content strategy and user experience. 3️⃣ Collaborated with stakeholders to align the framework with business and communication goals. 4️⃣ Delivered actionable recommendations within a short-term engagement.
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
1️⃣ Designed and delivered a new size selector feature for the iOS festive season release and web app update. 2️⃣ Simplified the mobile purchase flow from 4 disjointed clicks down to 2 intuitive, contextual interactions, improving speed and usability.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
1️⃣ Led the design and delivery of four SaaS products leveraging big data and ML, simplifying complex analytics into business-ready insights. 2️⃣ Partnered with Product Owners and ML specialists to embed predictive modelling into customer flows, driving adoption and differentiation. 3️⃣ Played a pivotal role in the strategic overhaul of flagship products, contributing to the company’s acquisition by b.telligent. 4️⃣ Coordinated distributed leadership teams across Munich, London, Madrid, and Paris, ensuring stakeholder alignment on AI-driven opportunities.
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
1️⃣ Partnered with leadership on roadmap definition and sprint planning, maintaining strategic focus during restructuring. 2️⃣ Simplified a key financial tool, increasing adoption by 17% and strengthening the organisation’s public mission. 3️⃣ Delivered insights and recommendations to executives, ensuring customer needs shaped strategic direction.
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
1️⃣ Facilitated client workshops in the US and UK, helping to define the AI-enabled SME strategy for a challenger bank. 2️⃣ Positioned UX as a central input to proposition design, influencing business investment and go-to-market planning.
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
1️⃣ Directed UX strategy for e-commerce growth, introducing a scalable pattern library and improving UI governance. 2️⃣ Delivered executive recommendations on reducing checkout friction, improving conversion and revenue. 3️⃣ Embedded analytics-led decision making, equipping leadership with insights to steer the digital roadmap.
Tesco direct · UX Designer
1️⃣ Contributed to the launch of an e-commerce platform generating £800k in pre-sales, aligning customer insights with business targets. 2️⃣ Advocated for cost-effective customer testing, influencing senior stakeholders to embed user-centred design practices. 3️⃣ Coordinated with external consultancies and Tesco leadership, ensuring discovery outcomes informed business strategy.
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
1️⃣ Led design strategy for a travel loyalty programme, aligning business growth objectives with customer experience outcomes. 2️⃣ Modernised customer management systems, streamlining flows to support efficiency and scalability. 3️⃣ Contributed to a surge in adoption, positioning the programme to attract new travel companies across regional markets.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
1️⃣ Directed design for a machine learning platform that powered predictive energy services, ensuring AI-driven insights translated into measurable customer and business value. 2️⃣ Established a scalable design token system with engineering leaders, cutting component update costs and accelerating delivery across squads. 3️⃣ Facilitated product discovery workshops and coached Product Owners, improving the quality of customer feedback by 50–60% and directly influencing the roadmap. 4️⃣ Provided executive-level reports on AI adoption and customer insights, shaping strategic decisions at leadership and board level. 5️⃣ Partnered with engineering teams (React, Java, Spring, LLMs) to embed ML-powered services into SaaS products at scale.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
1️⃣ Spearheaded big data-driven design improvements that reduced developer onboarding by 2–6 hours and boosted re-engagement by ~40%. 2️⃣ Partnered with senior Product and Engineering leadership to prioritise ML-powered monitoring and analytics features aligned to business goals. 3️⃣ Directed cross-regional collaboration between UK and Hungarian teams, ensuring a consistent product vision and faster delivery. 4️⃣ Led product discovery and user validation, embedding AI-based insights into roadmap planning.
&US · UX Designer · Jan 2020 · Mar 2020
1️⃣ Worked with a leading pharmaceutical company to design and deliver a progress reporting system that enhanced business visibility and cross-team alignment. 2️⃣ Designed wireframes and user flows to clearly communicate system requirements. 3️⃣ Translated complex business needs into actionable design specifications for agile sprints. 4️⃣ Collaborated with stakeholders to refine reporting workflows and ensure usability priorities were met.
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
1️⃣ Developed a UX framework to support a pharmaceutical company’s vision for their website and business content-sharing platform. 2️⃣ Designed high-level structures to guide future content strategy and user experience. 3️⃣ Collaborated with stakeholders to align the framework with business and communication goals. 4️⃣ Delivered actionable recommendations within a short-term engagement.
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
1️⃣ Designed and delivered a new size selector feature for the iOS festive season release and web app update. 2️⃣ Simplified the mobile purchase flow from 4 disjointed clicks down to 2 intuitive, contextual interactions, improving speed and usability.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
1️⃣ Led the design and delivery of four SaaS products leveraging big data and ML, simplifying complex analytics into business-ready insights. 2️⃣ Partnered with Product Owners and ML specialists to embed predictive modelling into customer flows, driving adoption and differentiation. 3️⃣ Played a pivotal role in the strategic overhaul of flagship products, contributing to the company’s acquisition by b.telligent. 4️⃣ Coordinated distributed leadership teams across Munich, London, Madrid, and Paris, ensuring stakeholder alignment on AI-driven opportunities.
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
1️⃣ Partnered with leadership on roadmap definition and sprint planning, maintaining strategic focus during restructuring. 2️⃣ Simplified a key financial tool, increasing adoption by 17% and strengthening the organisation’s public mission. 3️⃣ Delivered insights and recommendations to executives, ensuring customer needs shaped strategic direction.
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
1️⃣ Facilitated client workshops in the US and UK, helping to define the AI-enabled SME strategy for a challenger bank. 2️⃣ Positioned UX as a central input to proposition design, influencing business investment and go-to-market planning.
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
1️⃣ Directed UX strategy for e-commerce growth, introducing a scalable pattern library and improving UI governance. 2️⃣ Delivered executive recommendations on reducing checkout friction, improving conversion and revenue. 3️⃣ Embedded analytics-led decision making, equipping leadership with insights to steer the digital roadmap.
Tesco direct · UX Designer
1️⃣ Contributed to the launch of an e-commerce platform generating £800k in pre-sales, aligning customer insights with business targets. 2️⃣ Advocated for cost-effective customer testing, influencing senior stakeholders to embed user-centred design practices. 3️⃣ Coordinated with external consultancies and Tesco leadership, ensuring discovery outcomes informed business strategy.
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
1️⃣ Led design strategy for a travel loyalty programme, aligning business growth objectives with customer experience outcomes. 2️⃣ Modernised customer management systems, streamlining flows to support efficiency and scalability. 3️⃣ Contributed to a surge in adoption, positioning the programme to attract new travel companies across regional markets.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
1️⃣ Directed design for a machine learning platform that powered predictive energy services, ensuring AI-driven insights translated into measurable customer and business value. 2️⃣ Established a scalable design token system with engineering leaders, cutting component update costs and accelerating delivery across squads. 3️⃣ Facilitated product discovery workshops and coached Product Owners, improving the quality of customer feedback by 50–60% and directly influencing the roadmap. 4️⃣ Provided executive-level reports on AI adoption and customer insights, shaping strategic decisions at leadership and board level. 5️⃣ Partnered with engineering teams (React, Java, Spring, LLMs) to embed ML-powered services into SaaS products at scale.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
1️⃣ Spearheaded big data-driven design improvements that reduced developer onboarding by 2–6 hours and boosted re-engagement by ~40%. 2️⃣ Partnered with senior Product and Engineering leadership to prioritise ML-powered monitoring and analytics features aligned to business goals. 3️⃣ Directed cross-regional collaboration between UK and Hungarian teams, ensuring a consistent product vision and faster delivery. 4️⃣ Led product discovery and user validation, embedding AI-based insights into roadmap planning.
&US · UX Designer · Jan 2020 · Mar 2020
1️⃣ Worked with a leading pharmaceutical company to design and deliver a progress reporting system that enhanced business visibility and cross-team alignment. 2️⃣ Designed wireframes and user flows to clearly communicate system requirements. 3️⃣ Translated complex business needs into actionable design specifications for agile sprints. 4️⃣ Collaborated with stakeholders to refine reporting workflows and ensure usability priorities were met.
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
1️⃣ Developed a UX framework to support a pharmaceutical company’s vision for their website and business content-sharing platform. 2️⃣ Designed high-level structures to guide future content strategy and user experience. 3️⃣ Collaborated with stakeholders to align the framework with business and communication goals. 4️⃣ Delivered actionable recommendations within a short-term engagement.
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
1️⃣ Designed and delivered a new size selector feature for the iOS festive season release and web app update. 2️⃣ Simplified the mobile purchase flow from 4 disjointed clicks down to 2 intuitive, contextual interactions, improving speed and usability.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
1️⃣ Led the design and delivery of four SaaS products leveraging big data and ML, simplifying complex analytics into business-ready insights. 2️⃣ Partnered with Product Owners and ML specialists to embed predictive modelling into customer flows, driving adoption and differentiation. 3️⃣ Played a pivotal role in the strategic overhaul of flagship products, contributing to the company’s acquisition by b.telligent. 4️⃣ Coordinated distributed leadership teams across Munich, London, Madrid, and Paris, ensuring stakeholder alignment on AI-driven opportunities.
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
1️⃣ Partnered with leadership on roadmap definition and sprint planning, maintaining strategic focus during restructuring. 2️⃣ Simplified a key financial tool, increasing adoption by 17% and strengthening the organisation’s public mission. 3️⃣ Delivered insights and recommendations to executives, ensuring customer needs shaped strategic direction.
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
1️⃣ Facilitated client workshops in the US and UK, helping to define the AI-enabled SME strategy for a challenger bank. 2️⃣ Positioned UX as a central input to proposition design, influencing business investment and go-to-market planning.
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
1️⃣ Directed UX strategy for e-commerce growth, introducing a scalable pattern library and improving UI governance. 2️⃣ Delivered executive recommendations on reducing checkout friction, improving conversion and revenue. 3️⃣ Embedded analytics-led decision making, equipping leadership with insights to steer the digital roadmap.
Tesco direct · UX Designer
1️⃣ Contributed to the launch of an e-commerce platform generating £800k in pre-sales, aligning customer insights with business targets. 2️⃣ Advocated for cost-effective customer testing, influencing senior stakeholders to embed user-centred design practices. 3️⃣ Coordinated with external consultancies and Tesco leadership, ensuring discovery outcomes informed business strategy.
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.