MY WORKING MINDSET IN
MY WORKING MINDSET IN
R G B
REDEFINE
Leave a product in a better shape than when I had found it. Designing through understanding where in a SaaS product strategy I may bring most value.
Alleviate customers pains from collated insights, then crafted in stack holder council and collaboratively worked into applicable solutions.
GENERATE
It's fun experimenting with what I call "Z index stacking" and "Micro gravities", in discovery of a Products Design Language. It's like sculpting with light and density as medium and principle.
I thrive on forming new and distinguishable aesthetics that contextually compliment content, brand, UX principle etc. Call it "Seeing Zen" of contents anatomical flow and form.
BELIEF
A design problem is a moving target, constantly changing and we product people need to be able to learn, adapt and evolve quickly.
Therefore overly detailed design processes can become impeding quickly, like an inflexible cage that blinds you, blocking curiosity, learning, innovation and new ideas.
BIO
BIO
Summarised stack of my working career.
Summarised stack of my working career.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
My most noticeable positive impact: User flows are streamlined, with optimal IA and fluid modernised designs. There has been a peak in new Travel companies interests in the software and service's regional applications. Predominate activities: I'm assisting an ex colleague from EMNOS days, in Munich Germany on some travel agents service screens, for their LPS/PAYBACK/AMEX loyalty product/program. My contributions have been from high level user flow refinement/optimisation, down to granular interactions of components for service agents data input screens and customer account management systems.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
My most noticeable positive impact: 1: Introduced Design System, token method for the UI component style's management saving on development time/costs. 2: Coached PO's on "Jobs to be done, How Might We“ methods for hypothesis testing in customer interviews. This drove the level of qualitative feedback up significantly. Predominate activities: - Design led ideation sessions “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design language. - Designed Light & Dark theme suite of components. - Assisted 4 Product Owners in service wide product enhancements across 5 Dev squads.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
My most noticeable positive impact: 1: Optimised Software Development Kit "SDK" registration process by 2/6 hours of onboarding time. 2: Increased user re-engagement by 20% with the Crash events journey display of millisecond time series log data. Predominate activities: - Design led “How Might We, Jobs To Be Done, Crazy 8” ideation styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Assisted with research insights processing sessions. - Established design language.
&US · UX Designer · Jan 2020 · Mar 2020
Went to Switzerland, proposed some wireframes. Jan 2020 - Mar 2020 (3 mos UK / Remote)
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
Generated a framework for a Pharma companies vision of their website/business content sharing. Dec 2019 to Dec 2019 (1 mo UK / Remote)
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
My most noticeable positive impact: 1: Simplified a mobile app purchase flow from 6 disjointed clicks to 3 simple contextual ones. Predominate activities: - Designed new size selector feature for iOS festive season release and web app update.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
My most noticeable positive impact: 1: Created clear and calm users work flows, when there was chaos and confusion before. 2: Brought alignment across all the products, helping PO's with product definitions. 3: Products polish played some part in the companies acquisition. emnos is now part of the b.telligent network Predominate activities: - Design led ideation sessions in London, Munich, Madrid and Paris, ran team “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design system and language. - Assisted 8 Product Owners in service wide product enhancements across 3 Dev squads. (2.5 yrs Spain Remote)
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
My most noticeable positive impact: 1: Reduced steps in budgeting calculator, saw user adoption rise by 17%. Predominate activities: - Assisted Lead UX on some tools flow optimisations and UX refinement. Ran user testing sessions and stockholder debriefs on findings. (4mos Spain Remote)
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
My most noticeable positive impact: 1: Came up with simple and novel metric to display an SME's budget pot VS loan accessible. Predominate activities: - Ran client workshops in New York City. Crafted value proposition in London with team of business analysts. - Built design clickable prototypes for hypothesis testing and concept validation. (5 mos London, UK)
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
Proposed shopping check out enhancements. Old Spitalfields market London (7 mos London, UK)
Tesco direct · UX Designer
My most noticeable positive impact: 1: E-commerce site took 800k resales. Predominate activities: - UX lead on Hudl2 tablet e-commerce microsite. - Built design clickable prototypes for hypothesis testing and concept validation. - (9 mos Head Office @ Welwyn Garden City)
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
My most noticeable positive impact: User flows are streamlined, with optimal IA and fluid modernised designs. There has been a peak in new Travel companies interests in the software and service's regional applications. Predominate activities: I'm assisting an ex colleague from EMNOS days, in Munich Germany on some travel agents service screens, for their LPS/PAYBACK/AMEX loyalty product/program. My contributions have been from high level user flow refinement/optimisation, down to granular interactions of components for service agents data input screens and customer account management systems.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
My most noticeable positive impact: 1: Introduced Design System, token method for the UI component style's management saving on development time/costs. 2: Coached PO's on "Jobs to be done, How Might We“ methods for hypothesis testing in customer interviews. This drove the level of qualitative feedback up significantly. Predominate activities: - Design led ideation sessions “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design language. - Designed Light & Dark theme suite of components. - Assisted 4 Product Owners in service wide product enhancements across 5 Dev squads.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
My most noticeable positive impact: 1: Optimised Software Development Kit "SDK" registration process by 2/6 hours of onboarding time. 2: Increased user re-engagement by 20% with the Crash events journey display of millisecond time series log data. Predominate activities: - Design led “How Might We, Jobs To Be Done, Crazy 8” ideation styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Assisted with research insights processing sessions. - Established design language.
&US · UX Designer · Jan 2020 · Mar 2020
Went to Switzerland, proposed some wireframes. Jan 2020 - Mar 2020 (3 mos UK / Remote)
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
Generated a framework for a Pharma companies vision of their website/business content sharing. Dec 2019 to Dec 2019 (1 mo UK / Remote)
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
My most noticeable positive impact: 1: Simplified a mobile app purchase flow from 6 disjointed clicks to 3 simple contextual ones. Predominate activities: - Designed new size selector feature for iOS festive season release and web app update.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
My most noticeable positive impact: 1: Created clear and calm users work flows, when there was chaos and confusion before. 2: Brought alignment across all the products, helping PO's with product definitions. 3: Products polish played some part in the companies acquisition. emnos is now part of the b.telligent network Predominate activities: - Design led ideation sessions in London, Munich, Madrid and Paris, ran team “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design system and language. - Assisted 8 Product Owners in service wide product enhancements across 3 Dev squads. (2.5 yrs Spain Remote)
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
My most noticeable positive impact: 1: Reduced steps in budgeting calculator, saw user adoption rise by 17%. Predominate activities: - Assisted Lead UX on some tools flow optimisations and UX refinement. Ran user testing sessions and stockholder debriefs on findings. (4mos Spain Remote)
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
My most noticeable positive impact: 1: Came up with simple and novel metric to display an SME's budget pot VS loan accessible. Predominate activities: - Ran client workshops in New York City. Crafted value proposition in London with team of business analysts. - Built design clickable prototypes for hypothesis testing and concept validation. (5 mos London, UK)
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
Proposed shopping check out enhancements. Old Spitalfields market London (7 mos London, UK)
Tesco direct · UX Designer
My most noticeable positive impact: 1: E-commerce site took 800k resales. Predominate activities: - UX lead on Hudl2 tablet e-commerce microsite. - Built design clickable prototypes for hypothesis testing and concept validation. - (9 mos Head Office @ Welwyn Garden City)
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.
LPS / PAYBACK / AMEX · Senior SaaS Product Designer · Apr 2025 - Present
My most noticeable positive impact: User flows are streamlined, with optimal IA and fluid modernised designs. There has been a peak in new Travel companies interests in the software and service's regional applications. Predominate activities: I'm assisting an ex colleague from EMNOS days, in Munich Germany on some travel agents service screens, for their LPS/PAYBACK/AMEX loyalty product/program. My contributions have been from high level user flow refinement/optimisation, down to granular interactions of components for service agents data input screens and customer account management systems.
Origami Energy · Senior SaaS Product Designer · Jan 2022 to Apr 2025
My most noticeable positive impact: 1: Introduced Design System, token method for the UI component style's management saving on development time/costs. 2: Coached PO's on "Jobs to be done, How Might We“ methods for hypothesis testing in customer interviews. This drove the level of qualitative feedback up significantly. Predominate activities: - Design led ideation sessions “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design language. - Designed Light & Dark theme suite of components. - Assisted 4 Product Owners in service wide product enhancements across 5 Dev squads.
Trace / Bitrise · Senior SaaS Product Designer · Apr 2020 to Dec 2021
My most noticeable positive impact: 1: Optimised Software Development Kit "SDK" registration process by 2/6 hours of onboarding time. 2: Increased user re-engagement by 20% with the Crash events journey display of millisecond time series log data. Predominate activities: - Design led “How Might We, Jobs To Be Done, Crazy 8” ideation styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Assisted with research insights processing sessions. - Established design language.
&US · UX Designer · Jan 2020 · Mar 2020
Went to Switzerland, proposed some wireframes. Jan 2020 - Mar 2020 (3 mos UK / Remote)
Precision For Medicine · UX Designer · Dec 2019 to Dec 2019
Generated a framework for a Pharma companies vision of their website/business content sharing. Dec 2019 to Dec 2019 (1 mo UK / Remote)
The Sole Supplier · Product Designer · Sep 2019 to Nov 2019
My most noticeable positive impact: 1: Simplified a mobile app purchase flow from 6 disjointed clicks to 3 simple contextual ones. Predominate activities: - Designed new size selector feature for iOS festive season release and web app update.
emnos · Lead SaaS Product Designer · Feb 2017 to Jun 2019
My most noticeable positive impact: 1: Created clear and calm users work flows, when there was chaos and confusion before. 2: Brought alignment across all the products, helping PO's with product definitions. 3: Products polish played some part in the companies acquisition. emnos is now part of the b.telligent network Predominate activities: - Design led ideation sessions in London, Munich, Madrid and Paris, ran team “How Might We”, “Jobs To Be Done”, “Crazy 8” styled work shops. - Built design clickable prototypes for hypothesis testing and concept validation. - Established design system and language. - Assisted 8 Product Owners in service wide product enhancements across 3 Dev squads. (2.5 yrs Spain Remote)
Money Advice Service · Senior UX Designer · Feb 2016 to Nov 2016
My most noticeable positive impact: 1: Reduced steps in budgeting calculator, saw user adoption rise by 17%. Predominate activities: - Assisted Lead UX on some tools flow optimisations and UX refinement. Ran user testing sessions and stockholder debriefs on findings. (4mos Spain Remote)
Market Gravity · Senior UX Designer · Sep 2015 to Jan 2016
My most noticeable positive impact: 1: Came up with simple and novel metric to display an SME's budget pot VS loan accessible. Predominate activities: - Ran client workshops in New York City. Crafted value proposition in London with team of business analysts. - Built design clickable prototypes for hypothesis testing and concept validation. (5 mos London, UK)
AllSaints Retail Ltd · UX Designer · Feb 2015 to Aug 2015
Proposed shopping check out enhancements. Old Spitalfields market London (7 mos London, UK)
Tesco direct · UX Designer
My most noticeable positive impact: 1: E-commerce site took 800k resales. Predominate activities: - UX lead on Hudl2 tablet e-commerce microsite. - Built design clickable prototypes for hypothesis testing and concept validation. - (9 mos Head Office @ Welwyn Garden City)
Various Londons Digital Agencies · Digital Designer
Mar 2005 to Aug 2013 (8 yrs 6 mos) Which?, Feref, Marks and Spencer, Maynard Malone, VML, Momentum Worldwide, Moving Brands, CMW, Burberry, INITIALS Marketing, Dare, Elvis, Cosmic ID, RPM, Hyper Happen, Libertine, Entertainment Intelligence, Greenroom Digital, Glue London.